“Success is no accident”
What our customers value of the goods and services we offer will inevitably change over time. If we do not keep at least a small step in front or in step with our customers, then we become irrelevant and your competitors end up winning. Keeping in step means continually improving/updating/revitalising/cancelling our products and services.
It means continual attention to the conversations we have with our customers, focusing on their needs and priorities and what motivates them to buy from our companies.
“If you want everything you want, you need to find and sell to people who want what you got”. Zig Ziglar
Its integral to understand that value is dynamic, not static. Companies and sales people that don’t help in moving their customers forward are holding their customers back, and missing out on real opportunities to not just help themselves achieve their goals & targets, but the overall companies goals & targets.
It’s a big question that most entrepreneurs ask daily… what are your thoughts? How would you stay relevant to your customers?
Yours in Sales & Service.